Kpop Friday: Gain’s “Bloom”

I’ve had a draining week, so I was desperately in need of a song that would make me smile. “Bloom” was one of the first that jumped out at me as I scrolled through my music. And for good reason, too–it is a joyous celebration of good sex (and masturbation) set in a wedding mint pastels palette. I adore it.


(It is also not safe for work, just in case you skipped that first paragraph. The video is going behind the cut.)

I think my favorite thing about “Bloom,” beyond the catchy melody and how Gain seems to be having a lot of fun, is  the genuine glee surrounding the flower metaphors. None of this ironic, rolling-your-eyes-at-overused-symbolism to represent a first sexual encounter. No. GIANT CGI FLOWERS, guys. EVERYWHERE:


This easily could have felt like a male-gazey exploitation of female sexuality, but instead Gain keeps the attention on her unabashed enjoyment of a loving, physical relationship. Yeah, she had sex. She masturbated. She had so much fun doing it.

Buy song on iTunes || Buy album on Amazon

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If you want to recommend me songs, you can do so through the music rec meme on my tumblr! Just send me an ask with up to five songs (they don’t have to be kpop), and I’ll listen to and rate them.

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